Branding Your Company Using the Internet

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  Branding Your Company Using the Internet “Internet Branding is the process of establishing a customer’s viewpoint about a company and its product in an online environment.” Success for this type of online business is measured by how well their Internet branding campaign is managed and how often those who buy their products and services […]

Crisis Control

Every brand’s gone through it. If yours hasn’t, it will sooner or later. I’m talking about a real brand crisis. Let’s look at an obvious example. How’s the airline industry handling its current crisis? The Emirates’s site, until last week, replaced its home page with a document outlining the airline’s view on the war and […]